ZLF Demands Total Ban on Gambling Ads in Serbia
Serbia's Green Left Front (ZLF) has joined the growing list of parties and legislators clamoring for restrictions on gambling advertising in their respective jurisdictions.
The ZLF calls for more efficient measures on gambling advertising in Serbia.
LISTEN TO THIS ARTICLE:The green political party has asked the Serbian government to implement a blanket ban on gambling advertisements to protect the well-being of citizens.
At the "Games of Chance, Games with the Health of Citizens" forum recently hosted by the party, the ZLF condemned the government's proposal to restrict celebrity-endorsed gambling ads and called for more efficient measures.
Serbia's current draft legislation does not comprehensively cover advertising regulations, permitting athletes to promote gambling, which critics argue poses risks to young people.
According to People's Deputy Biljana Đorđević, the ZLF's proposal, submitted in March, calls for a complete ban on gambling advertising, but the government has yet to start discussions on the matter.
Đorđević also condemned the partnership between betting companies and sports clubs, as well as their charitable initiatives, which can make gambling seem harmless and appealing to minors.
Games of Chance Don't Need Flashy Ads
ZLF's stance on banning gambling advertising is echoed by other lawmakers who believe that current measures don't go far enough to safeguard vulnerable groups, especially minors.
Games of chance can't be abolished, but they don't need all those advertisements to be flashy and attract so much attention. ZLF also advocates that gambling facilities should not attract attention and provoke people, especially those struggling with addiction.
In response to concerns, Tomislav Momirović, Minister of Internal and External Trade, proposed banning billboard ads for betting shops to minimize exposure.
While acknowledging the billboard ban, the ZLF advocates for more sweeping reforms to effectively minimize the risks associated with gambling.
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Growing Action Against Gambling Ads
This move by ZLF aligns with growing concerns globally about the impact of gambling ads on public health and vulnerable populations. For instance, earlier this week, a coalition of Slovakian conservative parties submitted a joint proposal to the National Council of Slovakia to amend laws encouraging alcohol and gambling promotions without adequate regulations.
Similarly, the Northern Ireland All-Party Group (APG) proposed an amendment to existing gambling advertising regulations, specifically to address the way gambling operators advertise their services in the region.
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