iSoftBet Partners with WPlay in Colombia

iGaming provider and content aggregator iSoftBet has inked a content deal with WPlay to supply the Colombian operator with a wide range of gaming products.

The agreement will also see iSoftBet release 22 of ‘its most prominent branded’ slots by the middle of this year. As soon as they launch, these games will be featured on WPlay’s platform and available for its customers to play for real money.

WPlay is widely recognized as a pioneer in the Colombian market, and we are thrilled to be able to align our businesses with a deal of this nature. Our slots are proven to resonate strongly with our customers based in Latin America, and we look forward to seeing our products go live with WPlay in the near future.

Lars KollindHead of Business Development at iSoftBet

WPlay is one of the biggest operators in Latin America. Through its partnership with iSoftBet, the operator aims to offer its players a more varied portfolio of games and unique experiences.

We are eager to launch a selection of iSoftBet’s most popular slot products on our platform, providing our players with real entertainment that they can return to, time and time again. The agreement facilitates us in our mission to provide our users with unique experiences, and we look forward to future collaboration with the supplier.

Julio Cesar Tamayo BetancurCEO at WPlay

iSoftBet continues to establish itself in the global online gaming market by growing in regulated markets and expanding into new jurisdictions through partner operators or adding suppliers to its aggregation platform. In February, iSoftBet added SmartSoft, a Georgian supplier, to its aggregation offering. The deal was signed a month after the leading developer appointed new executives to aid its growth.

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