William Hill Picks Out Four New Horseracing Ambassadors
LISTEN TO THIS ARTICLE:UK Bookmaker William Hill has expanded its ambassador portfolio with the addition of four new horse racing personalities.
The brand ambassadors include Gavin Cromwell, a Cheltenham Festival trainer, skilled jockeys J J Slevin and Sean Flanagan, and versatile presenter and broadcaster Jane Mangan. Under the terms of the deal, the four representatives will provide blog posts covering major racing news and events and deliver consistent video content for the operator’s social media channels.
The partnership will commence by February 1 before the upcoming Dublin Racing Festival at Leopardstown this weekend, where J J Slevin is scheduled to partner with Irish Gold Cup contender Fastorslow.
New Sponsorship Extensions
Alongside these four new agreements, William Hill has also extended its sponsorship of the William Hill Champion Chase on the opening day of the Punchestown Festival over the next three years. The bookmaker also announced its plans to sponsor other races like William Hill Boyne Hurdle at Navan on 11 February.
Additionally, William Hill has teamed up with Irish sports media company Off The Ball to generate sponsored podcasts, radio, website, and live digital content on live horse racing events across Ireland.
William Hill has a long proud history in horse racing, specifically in the UK, and for 2024 we want to position ourselves at the heart of racing in Ireland as well. We are delighted to announce Gavin Cromwell, J J Slevin, Sean Flanagan and Jane Mangan as our new horse racing ambassadors in Ireland. All four are very talented in their fields and will be able to offer fascinating and unique insight to our followers.
Last month, William Hill also sponsored the first Boxing Day meeting at Aintree racecourse, a move that signifies the bookmaker’s commitment to strengthening its presence in the racing world. Established in 1934, William Hill is one of the oldest bookmakers in the UK and the world. The operator provides a wide range of betting services, including sports betting, casino games, poker, and bingo.
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