VSiN Brings Sports Betting Show Back to SiriusXM after Four Years
Sports betting network VSiN has announced its return to SiriusXM after being absent from the platform for more than four years. The collaboration between the two companies resumed on January 6 with the introduction of a nightly program titled "VSiN Live on Mad Dog Sports Radio."
LISTEN TO THIS ARTICLE:The return to SiriusXM is part of a broader initiative to expand VSiN's reach and influence. Hosted by Patrick Meagher and Dustin Swedelson, the show focuses on providing real-time sports talk and wagering insights while games are ongoing.
Related: Musburger Media to Repurchase VSiN from DraftKingsOn January 17, a dedicated VSiN channel will launch on the SiriusXM platform, offering listeners across North America access to its specialized programming. This channel will be accessible through SiriusXM radios in vehicles and via the SiriusXM app, further enhancing the availability of VSiN's content to a wider audience.
VSiN President and Chief Business Officer Brian Musburger highlighted the importance of this renewed partnership as a key element in the network's growth strategy. He stated that the SiriusXM collaboration solidifies VSiN's standing as the largest sports betting network in the US.
The move is seen as a reflection of the increasing appetite for sports betting content, which continues to gain popularity across the country. SiriusXM's VP of Sports Programming, Eric Spitz, emphasized that VSiN remains a leader in providing high-quality content tailored to the needs of bettors and sports enthusiasts.
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Coming Full Circle
VSiN has established itself as a trusted source of news, analysis, and insights for both sports bettors and fantasy sports fans. The network offers more than 18 hours of live programming daily, featuring experts who deliver in-depth coverage of betting strategies and updates.
This content is distributed through various platforms, including digital and traditional media outlets. Beyond SiriusXM, VSiN's programming can be accessed via services like YouTube TV, Rogers' Sportsnet in Canada, NESN, and over 300 terrestrial radio stations across the US.
The renewed SiriusXM partnership follows a significant restructuring of VSiN's ownership. The network was acquired by DraftKings in 2021 to enhance its content capabilities and broaden its audience. However, in mid-2024, Musburger Media reacquired VSiN, bringing the company back under the leadership of its founders, Brian Musburger and Bill Adee. This shift has allowed VSiN to operate independently and focus on strategic initiatives, including its return to SiriusXM and the launch of new digital platforms.
As part of its efforts to adapt to a rapidly evolving market, VSiN recently launched the VSiN Watch mobile app. This app provides users with up-to-date sports betting news through both audio and video formats, expanding the ways in which fans can engage with the network's content. The app reflects VSiN's commitment to leveraging technology to enhance accessibility and user experience.
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