Veikkaus Agrees to Sponsorship Deal with the NHL

Veikkaus has sealed a sponsorship agreement with the National Hockey League in Finland.

Under the terms of the deal, the state-backed betting operator will become an Official Sportsbook of the NHL in Finland. Veikkaus will also obtain access to tailored hockey content that will give its customers a unique and enhanced experience.

Furthermore, Veikkaus’ channels will broadcast NHL content, including regular-season and postseason games through the duration of the contract, the remainder of the current and the 2023/24 season.

We are thrilled to partner with Veikkaus to deliver premium NHL content that hockey fans in Finland crave. This partnership is one of the many ways in which we work to super serve NHL fans in Finland and grow our international fan base.

Joseph StravatoDirector of Business Development at NHL

The NHL will also feature Veikkaus in content specifically designed for Finnish fans on NHL.com/FI. The collaboration allows Veikkaus to expand its ice hockey offers and increase its brand visibility to lovers of the sport in Finland.

The NHL is one of Veikkaus betting’s most popular offerings. By officially partnering with the NHL, we will be able to bring more content from the world’s highest-level hockey league to our channels in the future. Finns play big and visible roles in several NHL clubs, which interests our customers. Ice hockey is a very important sport for Veikkaus, and this collaboration expands our comprehensive ice hockey offerings even further. The NHL is a meaningful league with a number of Finnish stars for many of Veikkaus’ customers.

Tuomo TorkkolaRelationship Manager at Veikkaus