USI Partners with BET99 to Monitor Sports Betting Patterns

Leading Canadian-based sportsbook BET99 has announced a partnership with US Integrity (USI), the integrity betting monitoring company, to provide its monitoring platform to the gaming operator.

BET99 is looking to expand its footprint in the regulated sports market in Canada and by using the proprietary monitoring platform supplied by USI, the operator can ensure they are offering betting on sports that are free from fraud.

The USI platform has very large datasets and can perform detailed analysis of bets on a sporting event. Through this monitoring, they can identify betting irregularities and flag any suspicious betting patterns.

The integrity of the sports betting experience at BET99 is of utmost importance, and we are thrilled to be working with U.S. Integrity as we ensure an optimal and secure online experience for the Canadian market, U.S. Integrity’s proactive approach to maintaining integrity will play an important role in detecting potentially suspicious wagering activity.

Jared BeberCEO of BET99

Partnership Strengthen USI Detection Tools

The stakeholders in the gambling industry are focusing on responsible gaming and ensuring the integrity of gambling. This has led to a rapid increase in the demand for the sports betting monitoring platform of USI and a rise in partnerships with gaming operators.

USI now accounts for about 65% of all the monitoring of sports wagering activity in the North American markets.

U.S. Integrity is proud to partner with BET99 and assist as they grow their brand across the Canadian regulated sports wagering market, U.S. Integrity’s mission is to provide conflict-free, best-in-class insights & compliance solutions to our clients. We are looking forward to working with the exceptional team at BET99. All our partners are committed to the highest integrity standards, and they are no exception. These types of partnerships help ensure sports betting integrity and strengthen the unique & proprietary anomaly detection tools we have developed at U.S. Integrity.

Matthew HoltCEO & co-founder of U.S. Integrity

BET99 Builds on Recent Compliance Deal

BET99 boasts it is the leading online sports and casino operator in the Canadian market and has a special relationship with some of the region’s leading sports, including the National Hockey League (NHL).

This partnership agreement from BET99 is the latest move from the operator to ensure integrity in the gambling market and to meet the guidelines set out by gaming regulators. This follows a deal between Bet99 and GeoComply only weeks ago, intended to verify the geo location of customers.