Unmissable Panels on SBC Summit Rio’s Opening Day Announced
LISTEN TO THIS ARTICLE:The SBC Summit Rio is set to begin on 6 March and the opening day looks to be packed with unmissable events for the more than 3,000 delegates making their way to the Windsor Convention & Expo Center in Rio de Janeiro.
Two conference tracks will run concurrently, ‘Leaders’ and ‘Marketing & Affiliation’. The ‘Leaders’ track will feature executives from industry-leading operators such as Entain, Parimatch, EstrelaBet, Betsson, Superbet, OpenBet, and more. The sessions will address topics such as how to collaborate on player protection, responsible advertising, mergers and acquisitions in Brazil, and more.
Leadership Track to Address Challenges of Brazilian Market
One standout session is the ‘Regulator Panel: A Look Back at the First Months of Regulated Sports Betting, with One Eye on the Next Six’ panel. A number of experts will talk including José Francisco Manssur (Special Advisor to the Executive Secretary, Ministry of Finance of Brazil), Martin Lycka (SVP American Regulatory Affairs & Responsible Gambling, Entain), Rafael Marchetti Marcondes (Chief Legal Officer, Rei do Pitaco) and moderator Tiago Gomes (Partner, Ambiel Advogados).
Another session of note is ‘International Operators: How to Make Headway In Brazil’. Speakers include Cecilia López Boronat (Chief Communications Officer, Clobet), Andreas Bardun (Founder, KTO), Alex Fonseca (CEO Brazil, Superbet) and Maksym Tsaryk (Head of Brazil, Parimatch), alongside panel moderator Jon Moss (Director, 34 Consulting Ltd).
Marketing & Affiliation Track Delivers Expert Advice
The 'Marketing & Affiliation' track will explore advertising and affiliate strategies. There will be discussions on CRM systems and social media marketing, as well as an Affiliate Leaders panel, which will look at strategies affiliates can use to boost their position in the market.
Related: How Much Do US Gambling Companies Spend on Marketing and Ads?
For example, the panel ‘Localized Marketing Approaches’ features Pedro Melo (Chief Commercial Officer, Clube Atletico Mineiro), Vanda Silvia (Chief Corporate Officer, Clever Advertising), Ernest Bowes (Brazilian Content Manager, BlueWindow), Marco Pequeno (CEO, iGaming360) and panel moderator Thomas Carvalhaes (Managing Director, Vai de Bob). In other words, there is a huge amount of expertise to tap into.
With the recent regulation of the Brazilian market, SBC Summit Rio's conference agenda emerges as the ultimate guide for delegates seeking to expand their knowledge on this very promising market. The opening day is packed with really influential speakers and topics that can help our delegates get a good feel for the market and ultimately up their game. It's always nice to see our conference team coming up with engaging formats to better communicate the messages, so I'm glad that we're also adding workshops and podcasts to the mix.
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