UK Tote to Receive US Horseracing Content in XB Net Deal

The UK Tote Group has announced it has extended its partnership with XB Net, the B2B horse racing technology provider, to receive US content from the supplier.

The terms of the deal will see XB Net supply live racing content, data, and betting services from the network of 60 racecourses in North America that it represents.

As part of the deal, the UK Tote will be able to promote some of the top horseracing events throughout the United States, like the prestigious Pegasus World Cup and the Preakness and Belmont Stakes which form two legs of the Triple Crown.

The UK Tote boasts the deal will round out its horseracing calendar and give its players in the United Kingdom and Ireland access to premium racing from North America and enhance their betting experience.

As a leading player in pool betting, we want to provide our customers with the biggest global pools and for them to be able to bet on the best racing in the world. With pool betting being dominant in US racing, we are delighted to work with XB Net as the leading distributor of North American content, integrating improved feeds alongside associated data and content, such as silks and ratings, with which to elevate the experience for our customers.

Jon KnapmanChief Commercial Officer of UK Tote Group

XB Net has similar agreements to provide North American racing content to Tier 1 gaming operators, including Flutter Entertainment, bet365, William Hill, and Entain.

Securing this continued collaboration with a brand as synonymous with racing as UK Tote Group is another feather in the cap of our diligent team. We’ve been impressed by the UK Tote Group’s recent moves to reignite the UK Tote for a contemporary racing audience.

Simon FraserSenior Vice President International at XB Net