The Racing Post Announces the Launch of Its New One Stop Shop App
The Racing Post, the essential journal of every racegoer and sports bettor in the UK, has launched a new app in the market.
The launch was announced by the Racing Posts’ parent company, Spotlight Sports Group (SSG), a leading technology, media, and content company. The app will provide In-depth horseracing content, and the company aims to make the Racing Post App a “one-stop shop” for racing enthusiasts.
Within the Racing Post App, there will be a newsroom section with the latest horse racing information and news articles.
The app will also contain an odds comparison feature to show punters which bookmakers they can use to obtain the best prices on horse races and other sporting events.
There will also be exclusive content from top experts at the Racing Post, including Tom Segal and Paul Kealy. These articles will only be available to users of the app.
The Racing Post App also contains a complete betting solution within the app. This means once a user has read all the expert and detailed analysis of a horserace, they can place a bet as part of their app account.
Since the Racing Post was founded in 1986, we have been dedicated to helping racing fans and punters stay ahead of the field with the best independent racing data and insight available. The release of our new app is the latest chapter in this journey and gives us a cutting-edge platform that will ensure we can serve our customers better than ever. With customisable racecards and results, live video, integrated betting, expert tips and our industry-leading news and features, the app offers everything racing bettors need in one place.
Another feature of the app from the Racing Post is the live video streaming of horse races, and the inclusion of a quick results section, to give bettors the results and prices of the day’s horseracing.
This is a huge milestone for our business. Technically, we’ve built a platform upon which we can innovate 10x faster than was previously the case. Our incredibly talented development team, through vast amounts of analysis, research, design and testing, have built a brand new app experience based on our users’ needs that harnesses our unique data and the incredible knowledge and insight of our racing experts. It’s just the beginning of our journey of innovation that puts our users at the centre of what we develop and we hope will engage and delight them for many years to come.
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