The BGC Reports Record Interest in Safer Gambling Week 2024
The Betting and Gaming Council (BGC), the representative organization of gambling stakeholders, has announced the findings of a report about the Safer Gambling Week 2024 initiative which showed that there was a significant rise in impressions across all media platforms.
The BGC says Safer Gambling Week 2024 has seen record interest.
LISTEN TO THIS ARTICLE:Safer Gambling Week is an annual event and is a chance for gaming industry stakeholders to promote a safe gambling environment for all players in the industry. It is supported by organizations including gambling companies, politicians, the United Kingdom Gambling Commission (UKGC), and football clubs.
The responsible gambling event ran from November 18 to 24 last month and interactions with social media increased by 21% to over 60 million in a year-on-year comparison. The Safer Gambling Week 2024 was heavily promoted on social media platforms such as X, Facebook, LinkedIn, and Instagram. The initiative uses customer engagement to highlight the raft of Responsible Gaming tools that are available to customers who may face gambling-related harm.
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Gambling Industry Encourages Responsible Gaming Engagement
Gaming operators say this week gives the industry a chance to highlight responsible gambling tools and practices. It allows the operators to reach millions of customers and provide them with tools if they are struggling with problem gambling. Some of the most popular responsible gaming tools are setting time-outs and deposit limits.
Recently the BGC introduced a new Code Handbook designed to help raise industry standards.
These outstanding and record-breaking results prove once more that our industry is serious about promoting the safer gambling tools available to customers and signposting the help and support available to those who need it. Whilst we await the details on the number of people using safer gambling tools, past years have shown us that an increase in the number of social media impressions has led to an increase in the use of popular tools - like time-outs and deposit limits - that only exist in the regulated industry.
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