talkSPORT Launches Online talkSPORT BET in BetVictor Deal

UK-based Radio station talkSPORT has partnered with BetVictor, the online gaming operator and B2B solutions provider, to launch its new online betting and gaming service, talkSPORT BET.

talkSPORT promotes itself as the biggest radio network in the world and has a large customer base. Millions of its listeners already enjoy sports discussions and 450 live football games yearly, including the Champions League, and the English Premier League. It also covers live cricket events and regularly has boxing nights featuring all the top fights live from around the globe.

Under the terms of the agreement, the BetVictor Group will power the new talkSPORT BET brand and as a current gaming operator will provide the expertise in running the new casino and sports betting brand.

The launch of its betting brand means that as well as live events and discussing all topics on sport, its loyal fans will now be able to wager on these events through talkSPORT BET.

Also, BetVictor has signed a recent deal with Playtech for its brands to receive the provider’s gaming portfolio, which will include talkSPORT BET.

We’re thrilled to be partnering with the UK’s leading sports radio network and global audio rights holders of the Premier League. talkSPORT BET adds an entertaining, informed and responsible betting experience to the much-loved talkSPORT brand.

Brent AlmeidaChief Commercial Officer of the BetVictor Group

The launch of talkSPORT BET coincides with the imminent start of the football World Cup, and talkSPORT has been promoting its almost blanket coverage of the competition. Also, new players will receive a generous welcome bonus and exclusive promotions and offers.

talkSPORT is the world’s biggest sports radio network with a loyal community of listeners. This partnership adds to talkSPORT’s growing digital footprint and talkSPORT BET will access our digital audiences through creative online activations, such as odds integrations and betting widgets. We’re delighted to offer our audience a new sports betting brand as part of our wall-to-wall coverage of the World Cup.

Gareth WilliamsBetting and Gaming Director for talkSPORT