Stats Perform Appoints Charles Kaplan as Chief Marketing Officer
Stats Perform, the global data content and live sports streaming provider, has announced the appointment of Charles Kaplan as its new Chief Marketing Officer, tasked with strengthening fan engagement in the sector.
LISTEN TO THIS ARTICLE:Kaplan, who will take up the role on April 21 this year, is described as a seasoned industry veteran who has more than two decades of experience as a marketing executive. He comes from Wynshop where he held the role of Chief Product and Marketing Officer and demonstrated the skills to help drive the business from a startup to a leading provider in its market.
Educated to degree level Kaplan has also enjoyed management spells at Mi9 Retail, where he held the roles of Chief Revenue Officer and Chief Marketing Officer. As well as serving at MicroStrategy, Lexmark Enterprise Software, and Brainware where he gained further marketing management experience.
A dynamic company like Stats Perform requires equally dynamic and forward-looking thinking with its marketing, and Charles is the ideal fit to lead our marketing function. His unique skillset makes him a valuable overall addition to the Stats Perform management team as we continue to execute on our growth strategy and revolutionize the way sports are viewed. Coming off our most successful year yet, we are excited to benefit from Charles’ leadership and marketing prowess and build on the momentum generated in the first quarter of 2025.
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Appointment to Enhance Global Marketing Operations
The statement highlights the growth strategy that Stats Perform is pursuing and has tasked Kaplan with driving the marketing operations of the company to achieve this business objective. Specifically, the marketing operations of the Opta data insights and the Opta Content Agency have been named as parts of the business that will come under the remit of Kaplan.
Last year Stats Perform continued with its sports betting and live streaming growth by signing an exclusive deal with Scottish Football in August.
I am thrilled to be joining the Stats Perform team at such a critical time in the company’s history, I have long admired Stats Perform for its unmatched depth and breadth of data, AI, sports research, news and video content capabilities that have effectively shaped – and transformed – the sports technology and data industry. I look forward to working closely with the executive team as we meet the rapidly growing demand for in-depth sports insights and data-driven content, delivering comprehensive and real-time AI-powered solutions and performance analytics to enhance understanding, prediction, and fan engagement in sports.
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