Sportradar Launches Social Media Video Ads with Live Betting
Sportradar, the data and betting technology provider, has announced the launch of its new advertising service that will integrate its live sports data and betting content with video adverts placed on social media platforms.
Sportradar launches live betting video ads service on social media.
LISTEN TO THIS ARTICLE:The new platform from Sportradar is being operated through its ad:s paid social marketing service and features AI-driven technology which means it can rapidly update odds during live betting events. This allows sports operators to produce relevant advertisements that can engage with customers.
There has been significant growth in short-form video advertising on social media platforms, with the technology company stating it believes there is a lot of opportunity for casino and sports gambling companies to reach its customers through this medium.
There is an agreement between Sportradar and Meta to launch the service through both its social media platforms, Instagram and Facebook. Sportradar is hopeful they will be able to offer this service through additional social media platforms in the future.
Recently Sportradar extended its partnership with UEFA, which saw the technology company get the rights to hundreds of additional matches.
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Social Media Can Highly Target Audience
One of the benefits of using social media platforms for advertisements is that the advertisers have the ability to be highly selective of the intended market customers who are interested in gambling or sports betting events.
Sportradar has also identified that the selective nature of targeting advertisements means that in a responsible gaming environment, its clients have the ability to exclude groups who may be at risk from gambling-related harm.
Our paid social media clients have already seen fantastic results using static creative ads informed by our live data. Now, by integrating real-time shifts in betting odds with Sportradar’s 23 years’ worth of historical data, we are maximizing the potential of social media as a performance marketing channel for sportsbook and casino operators by delivering more relevant, engaging, and better-performing video adverts.
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