Sportradar Extends the Multi-Year Data Partnership with UEFA
Sportradar, the leading sports data and technology company, has announced it will extend its data rights partnership with UEFA, the governing body of football in the European region.
Sportradar and UEFA extend data partnership by a further three years.
LISTEN TO THIS ARTICLE:This is a multi-year deal and expands the current agreement by an extra three years. The new agreement covers all competitions backed by UEFA and includes the UEFA Champions League, UEFA Super Cup, UEFA Europa League, and UEFA Women’s Champions League. All national competitions in the European jurisdiction come under the auspices of UEFA and will be included in the extended agreement, such as the UEFA Women’s EURO 2025 tournament.
Three years ago we embarked on a journey with Sportradar to tap into the value of match data for betting purposes. Sportradar brings to the table a wealth of experience in this field and we are delighted to be continuing this successful partnership for the next three years. As part of the agreement, we will also be continuing our long-standing cooperation to protect the integrity of UEFA and our member associations’ competitions.
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Sportradar Offers 900 Extra Matches
Under the terms of the agreement, the update means that Sportradar will be able to provide 900 more games due to a restructuring of UEFA of competitions in the coming seasons. This means Sportradar will cover an extra 33% of matches.
As part of the updated partnership, Sportradar will get access to tracking data which can be used to enhance the business's AI solutions and Advanced Data platforms.
Sportradar has also been granted non-exclusive data rights for UEFA events in the next three years. This allows the technology company to re-package the data for UEFA sporting events and then market the data through one of its distribution platforms.
We are thrilled to expand our partnership with UEFA, offering our clients and soccer fans worldwide unparalleled engagement and value through cutting-edge solutions and comprehensive data coverage. This agreement supports our strategic focus on selectively investing in long-term rights across key global sports, enabling ongoing innovation and enhancement of our offerings.
Sportradar has analyzed hundreds of thousands of betting events and also produced a report that found over 1,000 suspicious matches.
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