Sportradar Acquires AI Solutions Provider VAIX
Leading sports technology provider Sportradar has completed the acquisition of VAIX Limited, an Artificial Intelligence (AI) solutions firm.
Sportradar had been VAIX's partner for over two years before deciding to acquire the AI service provider. The two brands inked a multi-year agreement that saw Sportradar integrate VAIX AI technology into its Managed Trading Services (MTS) service.
The MTS solution is an advanced trading, risk, live odds and liability management offering that helps improve gaming operators' profits and margins with increased efficiency and risk management.
Sportradar's integration of VAIX's AI learning capabilities helps operators already subscribed to the MTS solution get more personalized insights and suggestions regarding user preferences.
The acquisition of VAIX will help improve its services and AI capabilities to its partner operators in several regulated jurisdictions like Ontario, Maryland and Wisconsin.
VAIX products with their Artificial Intelligence and algorithms are now being natively integrated as part of the Sportradar Sportsbook platform, enhancing our data analytics, promotions system and player personalization. All Managed Betting Services customers will enjoy a faster and simplified integration. The acquisition of VAIX is the culmination of a very important and productive partnership we have had with the company over two years.
VAIX was founded by John O' Malia and Andreas Hartmann in 2016. The firm is renowned for creating innovative AI technology that allows tier 1, 2, and 3 operators to offer a personalized experience to their customers for an increased player engagement and overall enjoyable experience.
For instance, the technology helps betting, and gaming platforms give users the best possible bet without searching based on players' future value and churn probability.
VAIX's reputation in the industry has earned it several awards and recognition as one of the best service providers in the industry.
Fully joining forces with Sportradar is recognition of the power of VAIX's technology, and a dream come true for our vision to bring AI to the entire iGaming industry. VAIX's capabilities can provide all of Sportradar's operators with the power to truly personalize their Offering, Marketing and CRM, as they seek to attract and engage players.
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