SportingWin Signs Partnership with Pinnacle in Bulgaria
SportingWin, the online sportsbook operator, has announced that it has signed a deal with Pinnacle to use its B2B iframe solution in order to enhance its offering within the Bulgarian market.
The operator launched in Bulgaria last year, and it aims to improve its sportsbook with the help of Pinnacle’s technology. SportingWin hopes that it will be able to attract more customers and in particular, high-volume high-value bettors, which bring in a large proportion of revenue.
SportingWin enjoyed early success in the Bulgarian market when it became the fifth licensed operator to enter the regulated market. It generated €500,000 in net revenue in the fourth quarter of last year, and it is hoped that Pinnacle’s technology will help the operator reach new levels over the coming year.
Pinnacle is an industry powerhouse that needs no introduction. Its B2B iframe solution is a cut above the rest and will allow SportingBet to further establish itself as a leading betting brand in Bulgaria. This is certainly the case when it comes to engaging the 5% of quality customers that can and do make up more than 80% of an operator’s revenue. These players require certain products, features, and levels of service, and with the help of Pinnacle, we can now exceed their expectations. We have got off to a great start in Bulgaria with our SportingWin brand, but this partnership with Pinnacle really does mark our arrival in the market where we expect to become a major player over the next 12 months.
Rohini Sardana, the Business Development Director at Pinnacle, added, “Pinnacle Solution has been designed to help operators leverage our state-of-the-art technology and our unrivaled experience honed over more than two decades. SportingWin can now use this to continue to establish itself as a true market leader in Bulgaria.”
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