Sportingtech Deal to Integrate BetMakers Horse Racing Solution
Sportingtech has announced it has entered into an agreement with BetMakers, the leader in horse racing technology, to Integrate its Horse Racing solution with the provider's platform.
Sportingtech expands its platform with Horse Racing technology from BetMakers.
LISTEN TO THIS ARTICLE:As part of the deal, Sportingtech will now be able to supply a comprehensive horse racing service, which can provide its partners with more than 300,000 races each year, as well as odds display and live feeds on the events.
BetMakers is delighted to work with Sportingtech to offer betting on racing from around the globe through their award-winning platform. Our highly flexible Embedded Solution will deliver fixed odds and tote betting on racing, powered by BetMakers’ best-in-class wagering engines, expert-managed trading services, unmatched global pool commingling capabilities, and enhanced tools for user engagement including our new racing form and content services from RACELAB. We look forward to working closely with Sportingtech to advance the race betting experience they offer through their platforms.
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In the statement, the leadership team at Sportingtech has expressed this is part of a long-term plan for the provider to be able to offer its partners a horse racing platform, and this vertical enjoys an annual multi-billion revenue in the sector.
The addition of the horse racing service means the Sportingtech platform is customizable and uses the most advanced technology. Sportingtech boasts this deal shows it is committed to providing its tier 1 gaming partners with the highest quality gambling solutions.
The integration of BetMakers’ horse racing solution is a significant step forward for Sportingtech as we continue to diversify and enhance our already robust platform’s offering. Horse racing is a globally popular sport, generating over $115 billion in revenue each year, and we are excited to provide our partners with access to this dynamic vertical. This partnership underscores our commitment to delivering the best-in-class solutions that meet the evolving needs of our clients and their players.
Betmakers has seen its revenue rise by attracting new clients, as well as customer renewals.
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