SOFTSWISS Reveals Operator Tips for the 2024 Summer Olympics
SOFTSWISS has decided to share valuable tips and strategies to help operators maximize their benefits during the 2024 Summer Olympic Games.
SOFTSWISS share sportsbook tips for the 2024 Olympic Games.
LISTEN TO THIS ARTICLE:This year, the opening ceremony took place outside traditional stadiums. The grand start of the 2024 Summer Olympic Games occurred on the Seine River, with 10,500 athletes from 206 countries floating down the river on boats in order to bring the most medals to their nations. A notable feature of this year’s event that can attract a new audience is the debut of breaking (breakdancing) as a new competitive sport.
Capitalizing on the Olympics
Operators have numerous opportunities for the Olympics beyond popular sports like football, basketball, and tennis. Athletes will compete in 45 disciplines, offering a strategy to attract niche sports fans. By offering diverse welcome bonuses, operators can expand their player base and introduce newcomers to their brand.
Geo-targeting is another approach. By allowing players to bet on their compatriots, operators can engage both old and new bettors without causing adverse reactions. The Head of SOFTSWISS Sportsbook, Alexander Kamenetskyi discussed the unique betting opportunities that the Olympic Games offer, especially following the highly successful Euro 2024.
Engaging Bettors with Diverse Olympic Disciplines
The project’s stability increases with more sports bettors familiar with different sports. Therefore, operators are encouraged to familiarise players with as many sports as possible. Traditionally, bettors tend to wager on team sports like football, which should attract around half of all bets. Other popular sports include basketball and tennis, which are expected to garner up to 40% of wagers, with swimming, archery, gymnastics, and track and field also drawing attention.
The Olympic Games offer a wide range of attractive disciplines for wagering this year. Fans will undoubtedly follow the newly crowned European champions, the Spain national football team. Tennis, featuring familiar faces like reigning French Open champions Carlos Alcaraz and Iga Swiatek, and its iconic venue, Roland Garros, is another highlight. We recommend finding compelling stories and promoting them to the audience, using free bets or other bonuses to diversify betting interests.
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Maximizing Player Engagement
Events featuring national teams provide an excellent opportunity to reactivate inactive players without breaking the bank on expensive marketing and ad campaigns. Marketing tools can include personalized email newsletters, exclusive country-specific offers, and bonuses for betting on national teams, which can reignite interest among dormant players.
In conclusion, the 2024 Summer Olympic Games present a unique opportunity for sports betting operators to expand their reach, diversify their offerings, and reactivate dormant players. By employing targeted marketing strategies, offering diverse bonuses, and promoting a wide range of sports, operators can capitalizе on the heightened interest and excitement surrounding the Olympics.
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