Sky Betting & Gaming to Launch New Light & Wonder Product
Light & Wonder, Inc. has revealed its new Wonder 500™ product, which will be launching exclusively with Sky Betting & Gaming in the UK.
The new product is the result of direct operator feedback, changing player behavior, and the coming reduction in maximum online bets in the UK. A range of Wonder 500™ products will become available on the OpenGaming platform.
The games in the series have a maximum bet of £2 and a maximum payout of 500 times the bet. They have also been designed to offer a high bonus hit rate in order to provide players with an entertaining and engaging experience.
The first Wonder 500™ games will be rolled out exclusively by Sky Betting & Gaming later this month. Amongst the first titles are Mighty Black Knight, Spartacus, and Rod & Annette Go Fishing. There are more game releases planned for the year, and the launch will also be accompanied by a promotional campaign and a 10-day prize draw.
Having worked with Light & Wonder for many years, we have seen how they create products with the player at the front and center of the development process, and that fits with our strategy for the UK market. Wonder 500™ is a fantastic addition to Light & Wonder’s in-house portfolio of games, and we can’t wait to put the product in front of our audience. We have a major promotional campaign in place to support our exclusive launch and are fully behind the series believing that it offers players a superb gaming experience.
Rob Procter, the VP of Game Development at Light & Wonder, added, “With an ever-changing UK iGaming landscape, operators are facing a different environment that is packed with shifting player dynamics, new regulatory focus, and fresh challenges. At Light & Wonder, we continually innovate our iGaming content and products to engage players whilst keeping responsible gaming at heart.”
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