SIS Partners with MST to Add Italian Racing to 24/7 Live Racing
Sports Information Services (SIS), the live horseracing provider, has announced a partnership with IRw and Media System Technologies (MST), an Italian broadcasting provider, to add Italian horseracing content to its platform.
The IRw is a consortium of Italian racecourses, Merano, Pisa, Roma, Treviso, Varese, and Agnano. Under the terms of the deal, SIS and the IRw collaboration will now have over 1,400 premium horseraces from Italy added to the SIS channels.
SIS promotes its 24/7 Live Betting Channels, and this agreement will boost the 68,000 live races the service provides to its subscribing operators. MST is set to provide betting on the races and digital content as part of the agreement.
SIS is renowned for providing the best racing action from all over the world, and it’s fantastic to sign this deal that establishes the Italian racetrack offer represented by MST within that portfolio and brings our racing product to a significantly wider audience. This deal will be integral in achieving our goal of promoting Italian Flat horse racing content worldwide and providing customers with attractive betting opportunities.
SIS has hailed the partnership as a strategic success because it states that premium racing from Italy perfectly complements its existing horseracing schedule from the UK and Ireland. This gives operators the opportunity to increase revenue with longer player engagement.
The addition of high-class Italian content further emphasizes our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year. Italian racing is on an upward trajectory, and with quality racing on the track, we are sure that both operators and bettors will respond positively to this addition to our content offering.
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