Sightline Payments Agree Deal for Future Venture
Payment provider Sightline Payments has been at the centre of attention recently, after whisperings of a new venture were confirmed following its deal with Talking Stick Resorts that will lead to the launch of Mobile+.
The idea behind this is that it is going to be a unique loyalty and rewards programme for the online gambling industry, with this platform being powered by JoinGo.
Details of the deal mean that the platform will also be integrated into Talking Stick’s sister property, Casino Arizona, based in Scottsdale.
The platform will be accessible via the Talking Stick Resort dedicated app, with Mobile+ providing players access to being able to claim customised rewards, offers and promotions via the Player Rewards Club account.
Encouragingly for Mobile+, the launch of the platform will be at the Talking Stick Resorts’ venue - again, based in Scottsdale. It will mean that it is going to already have a ready-made and authentic potential customer base at its fingertips, who no doubt will be keen to try this highly tailored online casino experience for themselves, there and then.
A More Personalised Customer Engagement Experience?
There is no doubt that this clever platform is designed to help customers experience online casino by knowing that it will be tailored towards their requirements and expectations.
Over the last couple of years, the online gambling industry, especially in the US, has been heading in that direction - essentially using its knowledge of customer service in the land-based industry for decades. Las Vegas certainly represents one key market that has undoubtedly been a key motivator behind the development of such technology.
We’re thrilled to announce our launch at Talking Stick Resort and Casino Arizona to help them better engage with their patrons on a more personal level.
The Mobile+ platform has become the market leader across the country for good reason. Namely, it allows the operator to craft offers and promotions based on data and not guesswork.
Another major benefit of the app will see the resort gain a considerable potential advantage because it means that patrons can do other things such as booking rooms, making dining reservations and purchasing other products and entertainment events. As a result, this will then give them loyalty points based on their spending activity.
“With the rise of sports betting and expanded gaming in general in Arizona, we needed a mobile engagement solution that could meet the growing demand and expectations of our patrons,” noted Ramon Martinez, Director of Public Relations for Casino Arizona and Talking Stick Resort.
“Mobile+ makes it easy not only for us to communicate with our patrons right on their smartphone, but it also dramatically improves the customer experience.”
Major Growth Potential for Mobile+
For Sightline, its Mobile+ product offers a considerable amount of potential for success and already provides services to 21 other operators in the state of Arizona alone. However, despite this, when thinking about how fast the online gambling market in the US is growing and more and more states becoming regulated, this is an app that can surge in popularity.
Effectively combining land-based and online casino, it is a highly useful ‘middleman’ bridging the gap between the two, using clever yet simple technology. As a result, it could well lead to a major increase in customers and then even retained customers at casino resorts over the coming months.
The potential is endless when considering the revenue angle due to both entities (app and resort) being able to solve essential problems when it comes to customers, all geared towards making their experience a lot smoother.
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