Games Partners with VAIX on Content Integration Deal

Online gambling customer engagement platform Shape Games has inked a content integration and distribution deal with VAIX, an AI and Machine learning company.

Under the agreement of the new deal, the two companies will work closely to integrate their products for online gambling providers in Europe and the United States.

Shape and VAIX are very aligned in being a new breed of consumer technology vendor for the online gambling industry. Shape is expert in modern consumer apps and customer engagement, while VAIX is leading in the development using artificial intelligence and machine learning to deliver data insights and trends about customer behaviour. Together, we deliver a unique and integrated set of features for operators.

Christian RisomCEO, Shape Games

The companies are building on the success of their partnerships with Denmark's Oddset, which transformed the Danske Spil operator into a top-notch online sportsbook irrespective of the competition brought by private sportsbook operators in the state.

We're delighted to be working with Shape Games to improve the standards of igaming entertainment for every gamer, player, and sports bettor. Our technology is specifically designed with the gaming industry in mind, meaning that whether improving CRM, fine tuning game offerings, making accurate CLV predictions or improving responsible gaming standards by more quickly highlighting at-risk gamers, our mission is to use AI to make igaming more player friendly, more sustainable and more responsible.

Andreas HartmannCEO, VAIX