Scientific Games to Boost Slingo Offerings with Instant Win Titles
Scientific Games has renewed its licensing agreement with Gaming Realms, securing exclusive rights to the Slingo brand for an additional five years.
LISTEN TO THIS ARTICLE:The agreement extension will see Slingo-branded retail and digital games distributed to lotteries in Australia, Canada, Europe, New Zealand, and the US, expanding the brand's global footprint.
Scientific Games will also expand its range of Slingo-branded games to include terminal-generated instant win games like Fast Play and Keno, as well as interactive lottery games and second-chance promotions.
We are thrilled to extend our successful collaboration with Gaming Realms, allowing us to continue delivering engaging Slingo lottery experiences. The Slingo brand is beloved by players and consistently performs as a top-tier lottery game, providing lotteries with a versatile platform that appeals across retail and digital formats. While Slingo is consistently a top five brand in lottery instant scratch products, the brand's potential in the eInstant products space is unlimited.
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Slingo’s Enduring Success
Slingo's roots date back to 1996, when it first emerged as a unique blend of slots and bingo on the AOL Games platform. It has since evolved into a leading lottery games platform, generating over $1.9 billion in retail sales in the US and Canada since 2001.
The licensing renewal builds on the longstanding partnership between Scientific Games and Gaming Realms, which has flourished for over 25 years.
We're excited to renew our collaboration with Scientific Games, further extending the reach of the Slingo franchise in the lottery market. The renewal illustrates the brand equity Slingo commands across multiple verticals in the gaming and lottery space. We're very proud of the licensing partnership with Scientific Games, which, with this extension, will take our partnership beyond 25 years of working together.
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