Scientific Games in Banijay Deal to Supply Games Content

Scientific Games has agreed to supply digital lottery games to new regions, in an extension of its deal with Banijay, the content producer and distributor of many global brands.

The deal includes the flagship title, DEAL OR NO DEAL, from Scientific Games which is now available in the following regions, Canada, France, New Zealand, and the U.S.

The DEAL OR NO DEAL lottery title is based on the popular TV show of the same name and is the cornerstone of a successful 16-year partnership between the developer and distributor.

Before the current extension, Scientific Games and Banijay have been working together in over 20 regions worldwide.

Banijay is home to some of the most recognizable brands on the planet, and we only work with the best partners to grow our IP beyond the screen. Scientific Games has long been a trusted collaborator for us, and the creative and innovative way it works with DEAL OR NO DEAL proves incredibly popular around the world.

Lex ScottCommercial Director for Banijay Brands

Scientific Games is the industry leader in the supply of lottery products globally and accounts for around 70% of retail sales of instant games. The company has products in 50 countries and supplies games to 130 lotteries throughout the world.

Working with the iconic DEAL OR NO DEAL TV gameshow brand to create the global lottery industry’s first linked instant game was just the beginning of Scientific Games’ successful journey with our Linked Games products. And now we look forward to a bright future for the brand in the lottery sector, particularly as retail and digital lottery channels converge. DEAL OR NO DEAL is the perfect brand for that path.

Kyle RogersVice President of North American Instant Products for Scientific Games