Scientific Games Powers Enhanced PAM for the Danish Lottery
Scientific Games, the lottery products and services provider, has announced it is to provide its new player account management (SG PAM) system to Danske Spil, the state owned gaming operator of Denmark.
Scientific Games launches its new SG PAM system in the Danish gaming market.
LISTEN TO THIS ARTICLE:Founded more than seven decades ago Danske Spil is the sole gaming operator in Denmark and is a state owned monopoly. It offers customers in Denmark a national lottery, casino gambling and sports betting through the regulated gaming markets.
The new SG PAM system from Scientific Games has a number of new features and services in both the online and retail gaming markets. It offers advanced technology to give seamless player registration, wallet options, and a variety of responsible gaming tools. Players in Denmark will now be able to enjoy an enhanced gaming experience in the jurisdiction. This will be seen across a range of gambling verticals including instant lottery games, casinos, bingo, and sports content.
The SG PAM solution supports Danske Spil in driving performance in responsible gaming and responding effectively to changes in the marketplace and consumer preferences. We look forward to continuing our strong collaboration with Scientific Games to support our business.
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Collaboration between Scientific Games and Danske Spil Deepens
There is a long relationship between Scientific Games and Danske Spil with the provider supplying services for more a decade. As well as supplying its SG PAM and the SYMPHONY gaming system, Scientific Games provides instant scratch games and WAVE retailer terminals for the national lottery in Denmark.
Danske Spil boasts the state owned model uses profits from the National Lottery to contribute to the Danish community. Profits are used to provide revenue for sports associations, culture, nature and community projects.
These cutting-edge enhancements to the portfolio of Scientific Games continue to pay dividends and recently saw the business win the contract to power the Ohio Lottery, in the US state.
Danske Spil’s innovative vision continues to lead the way for the global lottery industry. We are excited that the Lottery’s leadership has once again chosen our modern, flexible lottery omnichannel ecosystem, and we look forward to collaborating with its technology teams to integrate SG PAM with our new gaming system,
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