Scientific Games Installs Self-Service Lottery Terminals in Iowa
Scientific Games, the global leader in gaming technology and lottery specialist, has announced it has completed the installation of its self service terminals for lottery retailers in the US state of Iowa, as part of its ongoing collaboration with gaming operators, Iowa Lottery.
LISTEN TO THIS ARTICLE:The terminals are part of the PlayCentral range and are powered by SCiQ self-service terminals, and these popular machines are already located in 14,000 gaming locations across 13 North American jurisdictions. This rollout of lottery terminals is part of a four-decade collaboration between Scientific Games and the Iowa Lottery which has seen the provider supply a range of lottery gaming systems, retail point-of-sale technology, and instant scratch games.
Iowa Lottery highlights that 79% of customers who play the lottery use self service terminals so these are a useful source of data analytics for the lottery operator. These advanced terminals are able to provide inventory management, sales tracking, and real-time data analytics. This comprehensive data analysis allows Iowa Lottery to enhance product management and optimize their business operations.
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SCiQ Provides Cutting Edge Technology for Lottery Operators
Scientific Games boasts the SCiQ technology revolutionizing the lottery industry and how the lottery retail sector works. It has been incorporated into 8,000 PlayCentral self-service terminals and some of its features are precision sales tracking, portfolio management, promotional development, and retail strategies.
Additionally the new PlayCentral terminals are enhancing the player experience when playing lottery games and should lead to a greater revenue spend by customers in Iowa.
SCiQ is revolutionizing how lottery products are managed at retail by delivering both tactical and strategic analytics. We’ve incorporated all of SCiQ’s benefits within our industry-leading PlayCentral self-service machines, It’s not only a win-win for the entire retail ecosystem, but for the player experience as well. And we commend the Iowa Lottery for its innovative approach to continually modernize with new technology.
Earlier this year Scientific Games renewed its licensing agreement with Gaming Realms to boost the Slingo platform with Instant win titles.
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