BGC Celebrates Success of Safer Gambling Week 2021

The UK’s Betting and Gaming Council (BGC) has said that Safer Gambling Week 2021 was a huge success. Data from the week shows that the event resulted in 25 million social media impressions, a 19% increase from last year’s event.

The number of impressions is a measurement of how many times content appeared to people on social networks such as Facebook, Instagram, and Twitter. The number of impressions that were directly from Safer Gambling Week’s own brands increased even more, by 75% to 1.4 million.

The BGC’s chief executive, Michael Dugher, believes that Safer Gambling Week is now an established event on the calendar. He said that it creates a national conversation about safer gambling while raising awareness of the tools and help that is available.

Once again, this shows the regulated betting and gaming industry’s commitment to continuing to raise standards. But our commitment to safer gambling is not just for one week of the year. Safer gambling is our mission for every week of the year. Millions of people enjoy a bet safely and responsibly, and the fall in problem gambling rates suggests that the work we have done at the BGC to promote safer gambling is starting to have an impact. But we are not complacent and will continue our efforts to raise standards even higher.

Michael DugherBGC Chief Executive

Safer Gambling Week has been running annually since 2017. Originally known as ‘Responsible Gambling Week,’ it was rebranded to its new name for the 2020 event.

Just before this year’s Safer Gambling Week, the BGC launched its new “Take Time to Think” campaign. The new slogan (“Take Time to Think”) now appears in safer gambling advertisements as well as regular marking materials and has replaced “When the fun stops, stop.”