Rush Street Interactive Names Brian Sapp as Chief Marketing Officer
Leading online gaming and sports entertainment company Rush Street Interactive (RSI) has announced the appointment of Brian Sapp to the newly created role of Chief Marketing Officer (CMO).
LISTEN TO THIS ARTICLE:Sapp has nearly twenty years of experience in leadership roles and comes to RSI from the Rec Room where he served on the Executive Team. While at the Rec Room, Sapp played a key role in the business's success, including product marketing and a significant growth in customer base.
During his earlier career Sapp has also enjoyed spells at Jam City and WB Games, in the roles of Senior Vice President of User Acquisition & Ads, and a Directorship respectively.
I am thrilled to join Rush Street Interactive at a time when the company has such strong momentum. RSI’s customer-first focus resonated with me as a marketer who understands what it takes to succeed in a competitive mobile landscape. I look forward to leveraging my experience and expertise to drive forward our marketing initiatives during RSI’s next phase of growth and deliver exceptional experiences to our customers.
Related: Rush Street Interactive Rumored to Be Shipping for Buyer
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RSI Restructures Leadership for Growth in Latin America
In this newly created position, Sapp will be tasked with driving the marketing team towards achieving company growth, and he will report directly to Richard Schwartz, the CEO at RSI. He will focus on customer fulfillment and leading the direction of the company brand.
Senior leadership at RSI says the appointment of Sapp will allow the business to restructure its management team. The change will allow the Chief Operations Officer, Mattias Stetz, to focus his efforts on the planned growth in the LatAm gambling market.
As we continue to grow and expand across the Americas, a marketing leader with Brian’s unique blend of gaming and mobile experience, strategic insight, and creativity will be additive to the team as we shape the future of our brand and continue to innovate our customer first experience. We are thrilled to welcome him aboard to lead our marketing strategy, team, and operations.
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