ROGA Launched by US Operators to Promote Responsible Gambling
LISTEN TO THIS ARTICLE:The Responsible Online Gaming Association (ROGA) has been launched into the gaming industry by a collaboration of seven major U.S. online sports betting and gaming companies. The operators state that ROGA aims to promote responsible gaming and best practices that gambling companies throughout the industry can adhere to.
Dr. Jennifer Shatley, a gaming industry veteran, has been installed to lead the new organization. Shatley will become the Executive Director of ROGA and will continue her work that spans more than two decades to create a framework for responsible gaming.
I am humbled, honored, and excited to be selected to lead ROGA during this important period of growth in legalized mobile gaming, Many of America's largest legal mobile gaming operators will be establishing a framework that helps to aid in responsible gaming education and awareness. Together, our members will work alongside researchers, experts, regulators and stakeholders to promote responsible online gaming and maximize our efforts to support additional responsible gaming education and awareness.
The tier 1 gambling companies involved include BetMGM, bet365, DraftKings, Fanatics Betting and Gaming, FanDuel, Hard Rock Digital, and PENN Entertainment, with these giants of the gaming industry in North America pledging around $20 million to support the aims of ROGA. The operators believe this demonstrates their commitment to responsible gaming and making the industry a safe environment for all its customers.
ROGA to Focus on Research, Education, and Awareness Campaigns
The members of ROGA have outlined the aims of the organization will focus on key pillars to help reduce problem gambling. One of the key features will be research into the gaming industry particularly responsible gambling measures and the effectiveness of responsible gaming initiatives.
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ROGA wants to promote best practices by gaming operators throughout the industry and will help to create a safer environment and reduce gambling-related harm.
The other pillar ROGA has outlined in its launch announcement is to promote responsible education and awareness initiatives to both customers and within the gaming industry. This will include informing customers of the range of tools that are available to those who may have been flagged as vulnerable to problem gambling. There will also be guidance for gaming operators on topics such as responsible gambling in advertising and marketing.
Plans for a Certification Program
The members of ROGA account for 85% percent of gambling market in North America and they have said they will work together to create an independent Certification Program that will assess and monitor the achievements of each member regarding their responsible gaming policies and procedures.
It is hoped that ROGA will be able to lay out a set of guidelines and standard practices for gaming operators to follow to meet responsible gaming requirements. With a standard certification measuring the performance of an individual operator's responsible gambling framework.
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