Relax Gaming Expands via Partnership with PlayStar NJ
Relax Gaming has expanded its reach in the United States, with its North American arm, RLX Gaming, partnering up with an online casino operator in the state, PlayStar.
PlayStar casino partners with Relax Gaming in New Jersey.
LISTEN TO THIS ARTICLE:Strategic Partnership and Expansion in US Market
This partnership helps RLX expand further in the country, especially after it launched in New Jersey in December 2023. Martin Stålros, CEO at Relax Gaming, had the following to say about the exciting new partnership.
We have enjoyed wonderful growth in New Jersey since launching last December, with our content resonating well with the ever-growing online demographic. This partnership with PlayStar ensures we are well-positioned to gain even more momentum in the region.
New Jersey is considered a key market in North America for RLX. The Garden State and online casino play are almost synonymous. US online casinos have been legal in New Jersey since 2013.
PlayStar Casino launched in New Jersey in 2022. Today, it offers more than 600 games and a loyalty program.
RLX Gaming’s entry into New Jersey has been impressive to see, and it has established an outstanding reputation. We are thrilled to integrate an outstanding content portfolio into our offering and bring unmatched experiences to our player base.
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Has PlayStar Thrived in New Jersey?
Since January 2024, PlayStar Casino has generated $13,694,821 in revenue. This ranks 14th among 32 online casinos that have reported revenue data.
In July 2024, it generated $2,490,233 in revenue, an increase of $1,920,338 from June 2024. Now, they have RLX Gaming to help provide more content to help break them into the top 10.
Relax Gaming was given the GGA Product Launch of the Year in February 2023 for Dream Drop Jackpots following multi-million drops. The brand also won the Skill Games Supplier award at the 2023 EGR B2B Award.
Relax Gaming provides more than 4,000 games to online casinos, so we’ll see how many it provides to PlayStar.
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