RAW Looks to Anthem Amplifier for Player Analysis
RAW iGaming, the innovative slot developer behind the SuperSlice game mechanic, has announced a partnership with Future Anthem that will give it access to its portfolio optimization product Anthem Amplifier.
The product is designed to interpret player behaviors in order to provide intelligence, predictions, and actions that RAW iGaming can then apply to its portfolio decisions, product design, and player safety processes.
Anthem Amplifier is powered by Anthemetrics AI, the iGaming industry’s first game data science platform, and it is set to provide RAW with analysis of every bet made by players on the developer’s games.
The tool has been built to group games, player behaviors, in-game data, and more to support qualitative conclusions that will provide RAW the information needed to target certain player behaviors and that way improve its performance throughout the entire game lifecycle.
RAW believes in using data to build better products, and Amplifier will allow us to understand how players are engaging with our new SuperSlice games so that we can find our secret SuperSlice® sauce and deliver experiences players really want, truly helping us to be the pink sharks in the sea of sameness with this new gaming format.
Leigh Nissim, the CEO of Future Anthem, described RAW as the type of partner the company is “excited” to sign. He said that they will be able to provide an “unprecedented view” into how players use and play their games with Anthem Amplifier and said that it will become “an indispensable tool for RAW and help ensure even more exciting games will come out of this new and disruptive studio.”
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