Racing1 Launches in Morocco Through SOREC Partnership
The Racing1 collaboration, formed by Tabcorp, Racecourse Media Group, 1/ST CONTENT, and Arena Racing Company, has announced its first partnership to bring horse racing content to the Morocco jurisdiction through the SOREC media network.
The Racing1 partners with SOREC to bring international horse racing to Morocco.
LISTEN TO THIS ARTICLE:Under the terms of the agreement punters in Morocco will have access to premium international horse racing from around the globe. This includes race meetings from the United Kingdom (UK), North America, and Australia, and additionally some of the most prestigious races from these regions.
Both parties have expressed that this new partnership gives gaming operators in the North and West of Africa the chance to offer their customers racing content from around the world. Customers in Morocco will now have access to horse racing content 24/7 due to the different time zones of the Racing1 partners.
This partnership with Racing1 is a milestone for Moroccan horse racing fans, offering unprecedented access to the excitement of international horse racing and enriching their understanding of the sport. With daily coverage from top racing regions like the UK, North America and Australia via SOREC networks, our audience can now experience the thrill of the world’s most prestigious racetracks.
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Racing1 Collaboration Provides Revenue Opportunities
The Racing1 brand says the partnership is aiming to provide premium content in jurisdictions where horse racing does not have an established presence. It gives gaming operators the chance to give their customers engaging content spread throughout the day. The platform also adds another revenue stream for racetracks covered in the Racing1 collaboration.
Horse racing providers worldwide are forming alliances so that they can offer their race meetings to jurisdictions in the global market. Tabcorp was recently in a partnership that saw Turkish racing launched in Australia.
The new Racing1 name symbolises the network of content leaders and right holders that our Strategic Partnership has conveniently coalesced into one all-access 24/7 hub. Transcending international boundaries, Racing1 is untying the tangled worldwide web of racing rights, while simultaneously bringing data-led innovation that dramatically deepens fans’ engagement. Our goal is to improve access and international interest in horse racing at a time when the sport is facing certain regulatory headwinds.
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