Queen Casino Joins Borussia Mönchengladbach as Official Partner
Queen Casino, the online gaming operator, has announced a new partnership with the Bundesliga side Borussia Mönchengladbach (BMG), to become an Official Betting Partner of the top-flight German club.
Queen Casino signs with Bundesliga club Borussia Mönchengladbach as official partner.
LISTEN TO THIS ARTICLE:Lowkey Ltd is the parent of the Queen Casino brand in a partnership that has started this season and boast this agreement fits in perfectly with its strategy of supporting top-class sporting competitions.
Under the terms of the agreement, Queen Casino will enjoy exclusive prominent displays of its branding and signage throughout the stadium during BMG’s home matches. Both brands will integrate their branding across their respective social media and digital platforms, and will specifically target Japanese fans on the BMG Japanese social media channels.
Additionally, Queen Casino has pledged to offer the fans of BMG unique opportunities to engage in experiences and will offer exclusive merchandise.
We are thrilled to partner with Borussia Mönchengladbach, a club with an illustrious history and a vibrant community of supporters, This collaboration aligns perfectly with our vision of providing premium entertainment and creating unforgettable experiences for our customers.
This is the second gambling partnership with Bundesliga clubs in recent weeks following the announcement of the MERKUR deal to be the Official Partner of RB Leipzig.
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Partnership to Boost Presence in Asia
Both parties have stated that this agreement benefits both companies as they look to bolster their presence in the Asia gaming market and raise brand awareness through the expected audience. BMG hopes to engage more viewers and potentially draw them in as fans of the club with a history of more than a hundred years.
Queen Casino is hoping to reach a larger potential customer base and increase brand recognition in the Asian markets through football, the world’s most popular sport.
We are excited to welcome Queen Casino into the Borussia family. This partnership will not only enhance our presence in the Asian market but also bring innovative engagement opportunities for our Japanese fans. We look forward to a fruitful collaboration.
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