Flutter Launches PokerStars Exchange Using Betfair Technology

PokerStars has just launched the PokerStars Exchange, which is a new peer-to-peer online betting platform. This is available for players at PokerStars from the Sports tab on the site.

Flutter Entertainment, who own PokerStars, also has Betfair in its portfolio. Betfair is the biggest betting exchange site in the world, and the new PokerStars Exchange will share the same technology that Flutter already uses.

We’re always looking at ways to bring PokerStars players something new, and to be able to do that in collaboration with our colleagues over at the world’s largest betting exchange is a huge privilege. Our research suggests that our customers would welcome the addition of an exchange product, with 70% of current sports bettors saying they want to get involved. The PokerStars Exchange gives our players access to a brand-new sports betting experience alongside a global community of sports fans, with all the convenience of a single account and wallet. After months of hard work and execution, we’re thrilled to offer PokerStars players this addition to the PokerStars portfolio.

Richard GarrodDirector of Product at PokerStars

PokerStars hopes to introduce its players to the benefits of betting on an exchange, which includes greater odds than at a normal sportsbook. Players can also choose to bet against an event, and they can even create their own odds to offer to other players.

One of the other issues when launching a betting exchange is the liquidity available for players in all the sporting markets. However, as Flutter owns Betfair, they intend to share in its pool of liquidity.