PokerStars Brings Relax Gaming to Italy
Relax Gaming, the iGaming content developer and aggregator, has announced a deal to supply PokerStars with its portfolio of games. As a result of the deal, Relax's titles will become available in the Italian market for the first time.
This is the first stage of Relax Gaming's plan to expand across multiple European markets through the PokerStars partnership over the coming months. PokerStars is one of the top three operators in Italy, meaning that Relax titles, such as Temple Tumble and Money Train 2, will reach a large audience within the market.
In time, PokerStars will also begin to add content from Relax Gaming's studio partners through the Powered By Relax and Silver Bullet partnership programs. Furthermore, many operators in Relax's network are licensed in Italy, meaning that Relax expects to announce many similar deals it the near future.
Entering the Italian market is another major milestone on Relax's path to increase its footprint across regulated European jurisdictions. Italy holds the crown as one of the continent's most established markets, and we're ready to show what we can do when it comes to driving differentiation. With a competitive landscape that offers a wealth of opportunities for providers of premium gaming content such as us, I'm sure we're going to see excellent results.
Nadiya Attard, Relax Gaming's Chief Commercial Officer, said that the company takes "great pride" in the new deal with a "B2C powerhouse like PokerStars". She explained, "Their longstanding reputation and local demand will offer Relax Gaming an exceptional start in a leading market. We look forward to launching our proprietary content within Italy with leading titles, and the business growth to come."
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