Poker Legend Phil Hellmuth Becomes RSI Brand Ambassador
iGaming and sports betting operator Rush Street Interactive has announced the appointment of legendary poker pro Phil Hellmuth as its newest brand ambassador.
LISTEN TO THIS ARTICLE:Renowned for his exceptional gaming skills, Hellmuth joins the BetRivers team as a brand and content partner, leveraging his expertise and charm to create unique experiences and entertainment for players across RSI's casino, sportsbook, and poker platforms.
The partnership will see Hellmuth make appearances across the RSI portfolio, including poker tournaments, live dealerEvents, exclusive VIP experiences, land-based competitions, and the popular Poker Night in America television show.
Phil Hellmuth is a living legend whose influence extends far beyond the poker table to all gamblers, and we are excited to welcome him to the BetRivers family. Phil’s unmatched passion, dynamic personality, and flair for entertainment make him the perfect ambassador as we continue to expand our offerings and elevate player experiences across our platforms. His expanded role in the BetRivers Network, including increased appearances on Poker Night in America, and his contributions to promoting our new online poker platform, will bring unparalleled excitement to our players.
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A New Chapter for a Poker Legend
With numerous accolades and a legacy of success, Hellmuth has established himself as a household name in the poker community. His impressive collection of 17 WSOP bracelets has earned him legendary status among gamblers, who admire his skill, tenacity, and captivating stage presence.
Hellmuth's charismatic personality has also endeared him to fans and players globally. They will now see him feature in exclusive content and promotions across the BetRivers network.
Partnering with Rush Street Interactive and BetRivers is an exciting new chapter for me. Ever since meeting the Rush Street Interactive executive team in 2012, I have been a fan. I have been impressed with RSI’s moxie, will, and determination to build a beautiful product—an online gaming experience that people love to use and play on. Today, I am proud to announce that we will elevate our collaboration to share my experience and love of poker, gambling, and entertainment with BetRivers players and fans, both online and in person. First up, I will attend the Super Bowl in New Orleans with BetRivers VIP players!
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