PointsBet Canada Joins Forces with Ottawa Redblacks Football Team
PointsBet Canada, a subsidiary of leading global sports betting firm, PointsBet has partnered with Ontario's sports team Ottawa Redblacks.
Following its approval to launch in the Ontario market, the sportsbook has inked a sponsorship agreement with the Canadian football franchise to get more exposure in the region.
Under the terms of the deal, Ottawa Redblacks will feature PointsBet's brand and logo on their team kit and around TD Place, their home stadium. The team will also rebrand its stadium's VIP area as the PointsBet Sideline Club.
Ottawa Redblacks is owned by the Ottawa Sports and Entertainment Group (OSEG), which has expressed optimism in the new agreement.
We proudly wave the Canadian and CFL flag in the nation's capital. It was important to us that this partnership was with a Canadian operator, who not only knows the city of Ottawa, but also loves the CFL and appreciates our Redblacks fans and the passion they have for our team and our league. We proudly welcome PointsBet Canada to RNation and look forward to an exciting, innovative relationship and an exceptional game experience in the PointsBet Sideline Club.
PointsBet Canada is one of several operators and suppliers that the AGCO has licensed to offer online gambling services in Ontario when its iGaming market launches on 4 April. Other licensees include 888casino and its parent group, Rivalry Gaming, Kambi, FansUnite, and High 5 Games.
PointsBet Canada is committed to building an identity that acknowledges the little intricacies that make us all proud to be Canadian. Nothing says Canadian like three downs, a 55-yard line and the rouge. We are excited to add a little bit more red and black to RNation for years to come.
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