Playtech Signs Branded Content Deal with AMC Networks
Playtech (LON: PTEC), one of the leading gambling tech companies, has announced a new deal with AMC Networks (NASDAQ: AMCX) that gives the developer exclusive global rights to a number of AMC and WE tv branded titles, such as The Walking Dead, Bridezillas, and the Marriage Boot Camp. It means that Playtech is now able to develop and distribute games based upon the series, and the first of these are expected to be released later this year.
Playtech believes that the deal will significantly help a key pillar of its branded content strategy, which is to deliver the highest quality, entertainment-led content to operators.
The games are likely to be a huge success. The Walking Dead television franchise is popular across the globe and has been drawing in millions of viewers for more than a decade. It is the most watched television show in US cable history, and its final season is due to begin airing in August this year.
We are honoured to have been chosen as AMC Networks’ exclusive partner to bring their flagship brands to the online gaming market. Playtech has a long and proud history of combining the very best brands with our industry leading products; this new partnership demonstrates our continued commitment to delivering an entertainment-led experience to key strategic audiences across regulated markets.
Clayton Neuman, the VP of Games at AMC Networks, described AMC Networks as being home to some of the “most explosive” television shows around. He said that they are “delighted” to collaborate with Playtech “to deliver that same action and excitement from our iconic brands for the first time in a world-class online gaming experience.”
Aaron Berndtson, the Head of Strategic Partnership & Entertainment at Playtech, also welcomed the deal. He said that the company is looking forward to “delivering best-in-class games” based upon the franchises and said that doing so “complements our branded content strategy to deliver the most engaging entertainment experience in the market.”
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