Playtech Report Reveals Majority of Brazilians Engage in Online Betting
LISTEN TO THIS ARTICLE:Playtech has released a study that found that 60% of Brazilians have taken part in some form of online gambling within the last half year. The report, titled "Responsible Gambling: Consumer Insights and Trends in Latin America", was published as a supplement to Playtech’s first insights report, which was released in January 2022.
Gambling Habits and Regulatory Relevance
The survey included 2,500 participants from a variety of Latin American countries, asking questions about their gambling activities and views on responsible gaming.
José Francisco Cimino Manssur, a special advisor to the Executive Secretariat of the Brazilian Ministry of Finance, highlighted the growing importance of market regulation and responsible gaming measures. He stated that such steps are crucial to keep the industry “up-to-date, innovative and focused on the gambler”, especially in light of technological advancements that pose new challenges.
Peru, Colombia, and other countries in the Latin American region were also studied for their gambling behavior. The report indicated that countries with regulated gambling markets demonstrated the highest levels of player participation. For example, 82% of respondents in Peru and 75% in Colombia reported gambling or betting activities within the past six months. In comparison, 68% of Chileans and 53% of Argentinians indicated the same.
Related: Peru Signs Online Gambling and Sports Betting into Law
Differing Interpretations of Responsible Gambling
Playtech also looked into how people from different countries define responsible gambling. Almost half of the total respondents mentioned that experiencing a lack of anxiety was crucial for responsible play. In Peru, this percentage was highest at 57%, followed by 54% in Colombia and 51% in Chile.
Interestingly, 60% of Brazilian participants considered the legality of the betting website as a significant factor in problem gambling. This perspective was also prominent in Colombia, with 52% agreeing. However, this aspect was less important in countries like Argentina, Chile, and Peru, which prioritized other factors over legality.
Vivien Villagrán Acuña, the Superintendent of Gaming Casinos in Chile, voiced concerns over the absence of responsible gaming policies in the country despite Chile moving closer to a sports betting ad ban.
For this reason, data that reflects the behavior and preferences of Chilean players is extremely valuable,” she said. “A better understanding of the market and consumers allows us to safely regulate this sector further, with proper regulation and corresponding collections for all.
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