Playtech and Paddy Power Sign New Multi-Year Deal
Playtech, a leading iGaming technology supplier, has announced that it has extended its partnership with Paddy Power, a leading sportsbook.
The companies have signed a new multi-year deal that builds upon their well-established relationship, which dates back more than a decade. Under the terms of the deal, Playtech will remain Paddy Power’s exclusive provider of Self Service Betting Terminals (SSBTs) in the UK and Ireland.
Playtech will also continue to supply Paddy Power with its sports betting software that is designed to meet the demand for a digital betting experience from customers who visit retail betting shops.
Paddy Power has grown into a leading force since its inception over 30 years ago, and we look forward to building on our successful partnership with them. Our software performance has made this ongoing collaboration possible, and we are set on progressing plans to provide a customer-centric roadmap for the years ahead as we continue to develop new technologies aimed at digitising the retail space.
Playtech is widely considered one of the leading suppliers of retail sports betting terminals and it has recently released a number of new features, such as an improved Betbuilder, and new betting markets, such as player props.
We are pleased to continue our strategically important relationship with industry leader Playtech. Playtech terminals are integral to our retail offer and a crucial part of the future strategy of our shops. We look forward to expanding this even further in the coming years.
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