PlayStar Casino Partnership with NHL Team New Jersey Devils
PlayStar Gaming Group (Playstar), the digital gaming operator, has announced it has entered an agreement to become an Official Online Casino Partner of the National Hockey League (NHL) hockey club, the New Jersey Devils, and the Prudential Center.
PlayStar deal with New Jersey Devils to become an online casino partner.
LISTEN TO THIS ARTICLE:The gaming operator is the first casino betting partner of the New Jersey Devils North American hockey team and the deal is set to run for the entirety of the 2024/2025 season. PlayStar will have its brand featured throughout the stadium and on PA announcements during hockey games at the Prudential Center. This partnership further cements PlayStar's presence in the competitive online gambling NJ market, where operators strive to connect with local audiences through sports collaborations.
Under the terms of the partnership, the main promotion to be run during the New Jersey Devils season will be the ‘Golden Goal Sweepstakes.’, which will give fans and customers the chance to win a prize.
The New Jersey Devils and Prudential Center are thrilled to welcome PlayStar as our first-ever online casino partner and sponsor of the ‘Golden Goal Sweepstakes.’ Together with PlayStar, we look forward to enhancing the fan experience with this in-game promotion and creating unique money-can’t-buy opportunities for fans to enjoy.
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Playstar to Run Various Promotions
Senior figures at Playstar and the New Jersey Devils have stated the partnership will raise the brand awareness of the gaming operator bringing the brand to a customer base of millions. Additionally, the hockey club believes there will be a greater focus on players and the benefits of a higher player profile.
The deal includes Golden Goal Sweepstakes competition which is a weekly promotion that gives fans the chance to win $10,000. During home games, if a player scores at a specified time in the second quarter then a random customer who entered the promotion is selected and wins the cash jackpot prize.
Other promotions in the PlayStar sponsorship include the chance for fans to win VIP match packages and events at matches for fans through the gaming operator. There are also plans to offer fans the chance to participate in post-game photos on ice and other promotions.
Having already made such significant in-roads into the competitive New Jersey market, PlayStar is thrilled to announce that it will be partnering with the New Jersey Devils to bring even more locally focused benefits to our players. Through our sponsorship of the ‘Golden Goal Sweepstakes’ promotion and our extensive presence at Prudential Center, we’ll be able to position the PlayStar brand in front of a highly-engaged online casino audience while also offering new and existing customers alike the chance to win VIP home game and concert tickets as well as many other money-can’t-buy experiences.
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