Playson’s New Branding Reflects Global Ambitions
Playson, the developer of online casino games, has unveiled a rebranding, including a new logo, which is designed to reflect the company’s position in the industry and its ambitions for the future.
The company has long integrated the play symbol in its branding, but the new logo “has been inspired by the strong desire from players to hit the play button”. It says that the red tones illustrate the company’s “more aggressive aspirations” to provide entertainment and satisfaction.
The rebranding comes as Playson has been working hard to improve as an organization. It has been updating its processes to reflect its global growth strategy, including a new product development approach that will impact its future product roadmap. Also, the UKGC-licensed developer has been aggressively expanding into new markets over the past 12 months, including entire jurisdictions like Switzerland and partnerships with operators such as MrQ.
Playson has stated that it is now more “determined” to produce exciting games with engaging math and impressive graphics to meet the demand from players across the world for high-quality games.
As we continue to build from a hugely successful period of international growth, we wanted to secure the company’s long-term future and so we updated several processes within the business. Such a move will ensure we are in the strongest position possible to bring more exciting gaming products to the marketplace. This refreshed identity is a reflection of the new Playson image, demonstrating who we are and what the future holds for the company. As we head into ICE London 2022, we are looking forward to sharing more details about our ambitious plans with delegates.
Recent weeks have also seen Playson working hard to relocate its employees in Ukraine, either internally or to a different country. Ivshin said that the company is “incredibly proud” of its employees’ ability to remain “optimistic, resilient, and dedicated” despite the circumstances. Playson also joined a host of other iGaming businesses and industry executives who have donated to charities for Ukraine.
He added, “We continue to be a tight-knitted team full of extraordinary individuals, determined to progress with a large-scale project that has been under development for several months.”
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