Playson Partners with Rank Group to Increase Its UK Presence
Playson, the iGaming provider, has announced it has signed a partnership with Rank Group, the United Kingdom’s (UK) largest casino and gaming operator, as the developer continues its plans to increase its European footprint.
Playson's agreement with Rank Group to supply titles in the UK.
LISTEN TO THIS ARTICLE:In the details of this agreement, Playson will make its portfolio of top-performing titles available to the Rank Group. Players at the group's venues will now be able to enjoy games including Coin Strike: Hold and Win, Royal Coins 2: Hold and Win, and Energy Coins: Hold and Win. The partnership is being conducted with Playson using the Pariplay Fusion platform.
The Rank Group incorporates some of the UK's largest and most recognized gaming brands, including Mecca and Grosvenor. Both parties have expressed their delight with the deal as it will enhance the Rank Group offering through Playson’s high-quality and innovative game content.
Playson’s slots are in high demand across the UK and Europe, and we are delighted to integrate a selection of their games across Rank Group’s iconic brands. We are sure our players will enjoy discovering the Playson slots we now offer and look forward to discovering what the future holds for our partnership.
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Playson Continues to Drive European Expansion
Playson and the Rank Group state they expect this to be a long-term partnership initially in the UK and have expressed the view they will extend the partnership into other European markets. This should lead to both parties enjoying a period of sustained growth throughout the European jurisdictions.
Additionally, the provider is also increasing its footprint in Latin America and recently, Playson has been granted a gaming license in Peru.
We are thrilled to enjoy further growth in the UK with this major partnership and continue to offer our unparalleled array of slots to players across Europe. We are confident that with Rank Group’s significant presence in the market, combined with our stimulating and graphically driven slots, this latest partnership will deliver business growth for both organisations.
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