Play’n GO Launches in Brazil’s Regulated Gaming Market

Play’n GO, the leading supplier of gaming content, has announced it has launched into the new Brazilian regulated gaming market, as the provider continues with its strategy of global expansion.

Play’n GO launches into the Brazilian gaming market with selected titles.

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Under the details of the launch, the provider said it had initially made 50 of its best performing titles available in the country. Some of the content now available for players in Brazil to enjoy includes Book of Dead, Sweet Alchemy Bingo, and Toonz series.

Play’n GO joins the list of more than 60 tier 1 gaming operators that have been given priority by the gambling regulators in Brazil to operate in the jurisdiction under the gambling framework that started in January 2025.

The industry has been waiting for more than a decade for Brazil to open a regulated market and it’s fantastic to see what was once just a pipe dream now become reality. As is the Play’n GO way, we’re excited to be among of the first in the new market with a wide range of games certified and ready to go. Our customers know they can launch Play’n GO games with confidence, and we’ve seen that pay dividends time and again when new markets open like now in Brazil or markets re-regulate.

Magnus OlssonChief Commercial Officer at Play’n GO

More Business News

Play’n GO Anticipates Brazilian Gaming Market is Set to Surge

It is widely estimated that the newly regulated Brazilian gambling market is set to be one of the top betting jurisdictions worldwide in terms of gaming revenue. Senior leadership at Play’n GO have welcomed the launch into the new market and express their belief that the business will maintain its market dominance.

Additionally Play’n GO sees this move as a continuation of the company’s strategy to continue with its plans for global expansion. It sees entry into Brazil as a key jurisdiction to meet this long term business objective.

The Brazilian market has proven itself in the pre-regulated phase and we’re excited to see our games launch with some of the biggest operators in the world who are committed to making the regulated Brazilian market a success.

Michele StefanelliSales Leader for Southern Europe and LATAM at Play’n GO

The Brazilian gaming regulators state they have launched new online regulations to create a safe environment for players including restricting ads that target children.

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