Playbook Fusion Names Jason Bradbury as Chief Product Officer
Industry newcomer, Playbook Fusion, the B2B game developer, has announced the appointment of industry veteran Jason Bradbury as its new Chief Product Officer (CPO).
Playbook Fusion names Jason Bradbury as CPO of new venture.
LISTEN TO THIS ARTICLE:Bradbury has over a decade of experience in the industry, having served in leadership positions at tier 1 operators, including Entain, Light & Wonder, and Inspired Entertainment. He commented that he is excited to join the company and start work on the new concept for game content.
He has been tasked with overseeing the creation of a portfolio of titles that appeal to the customer base of existing players. However, the company believes the type of titles they hope to create will also appeal to the next generations of users, who they define as Gen Z and Millennials. These two groups are seen as hard to engage with traditional titles.
I’m delighted to have the opportunity to work with Steve, Santiago and his impressive team to develop an innovative, never-before-seen product vertical that will bridge the gap between traditional sportsbook and video game players.
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Bradbury Tasked with Building From the Ground Up
This appointment shows Steve Rodgers has wasted no time assembling a new team of key personnel having only recently launched Playbook Fusion.
Playbook Fusion is promising a new genre of gaming content that it believes will appeal to players who enjoy virtual sports and fantasy sports titles. The developer thinks this will enhance the gaming experience for the player base.
CEO Steve Rodgers says he believes that Bradbury and the combination of Santiago Jaramillo, the Executive Creative Advisor, will collaborate to produce games that are innovative and unique. The developer has scheduled several games for release in H1 of 2025, the first will be a football game. Other titles featuring the major sports global sports of cricket and basketball are also due to debut next year.
Jason has a proven track record of driving product innovation and advancements at some of the biggest operators and suppliers in the industry and his experience in launching products in the regulated betting markets is vital to our ambitious plans. He is perfectly placed to deliver our vision of combining betting and video gaming player attributes within our games, and I have full confidence in his abilities to design, develop and deliver games and experiences that will revolutionize the industry.
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