PGA TOUR and FanDuel Renews Agreement to 2024
Global sports betting operator FanDuel and the PGA TOUR have extended their partnership for three years, which will now see FanDuel remain the official betting operator of PGA TOUR to 2024.
The two brands initially signed an agreement in September 2020 whereby FanDuel was the main supplier of odds-based content to the PGA TOUR’s website. The deal also involved the sports betting platform creating pre-game and post-game betting programming for PGA TOUR events.
With the extension, the PGA TOUR and FanDuel will continue to collaborate and deliver odds-based content to fans exclusively via the TOUR’s Facebook, Instagram and Twitter accounts.
Under the terms of the extended partnership, FanDuel will have access and rights to use PGA TOUR marks, advertise within TOUR media and TOUR partner platforms in the United States.
FanDuel will also have unfettered access to the TOUR’s content and video rights allowing it to create pre-game and post-game betting programming and distribute highlights to FanDuel bettors and via their social media accounts.
Although established in several states of the US, the sportsbook is actively seeking partnerships to increase its reach and customer base. The industry leader started this year with a deal with the Buffalo Bills.
We are excited to continue our relationship with the PGA TOUR, a partnership that has been one of our most innovative and groundbreaking since its inception. We value the TOUR’s willingness to be a first mover in bringing new features like real-time highlights into our app, which enhance the entertainment experience for the TOUR’s passionate fans.
More Business News
RELATED TOPICS: Business
Latest News
Most Read
Must Read
Interviews
Review this New Post
Leave a Comment
User Comments
Comments for PGA TOUR and FanDuel Renews Agreement to 2024