Penn Partners with Light & Wonder on Hollywood Casino-Branded Live Dealer Games
Penn Entertainment has partnered with Light & Wonder to launch Hollywood Casino-branded live dealer games in Michigan.
The Light & Wonder logo on a roulette table. (Source: Light & Wonder via X)
LISTEN TO THIS ARTICLE:This collaboration is a first of its kind, marking the debut of live-dealer tables that feature an operator's brand. The initiative is also a significant step for Penn, as it introduces online casino games with local-property branding, a move that aligns with the current trend of personalizing online gaming experiences to mirror physical casino offerings. The new suite of games includes Hollywood Casino at Greektown-branded blackjack tables, which are expected to offer players in Michigan a unique and immersive gaming experience. In addition to these tables, a new live-dealer version of Lucky Cat Baccarat has been introduced. This game is an original title developed by Penn Game Studios, showcasing the company's commitment to creating exclusive and innovative content for its patrons.
Furthermore, Penn has expanded its gaming portfolio by incorporating Light & Wonder casino titles into the Hollywood Casino in Michigan. This expansion also extends to theScore Bet Sportsbook & Casino in Ontario, Canada, indicating Penn's strategic approach to broadening its reach and enhancing its brand presence across North America. The integration of these titles is expected to provide a diverse range of gaming options, catering to the varied preferences of players.
The launch of these branded games is a strategic move by Penn, as it seeks to create a seamless omnichannel experience that bridges its physical properties with its online platforms. By doing so, Penn aims to foster a stronger connection with its customer base, offering a cohesive gaming experience that leverages the familiarity and trust associated with its casino brands. This strategy is indicative of the evolving landscape of the gaming industry, where the integration of online and offline experiences is becoming increasingly important.
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Light & Wonder's role in this partnership is pivotal, as it brings to the table its expertise in game development and innovation. Known for its highly customizable and localized gaming solutions, Light & Wonder has equipped the new live dealer games with exclusive features such as Shuffle Master Side Bets and the ShuffleStar Continuous Shuffler, enhancing the gameplay and providing players with a fresh and engaging experience.
The response from the gaming community to this launch has been positive, with players expressing enthusiasm for the new branded games. Industry experts believe that this partnership between Penn and Light & Wonder will set a new standard for online gaming, combining the allure of traditional casino gaming with the convenience and technology of online play.
As the online gaming sector continues to grow, collaborations like this are likely to become more prevalent, shaping the future of the industry and the experiences it offers to players.
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