Pariplay to Deliver Content to White Hat’s Operator Network
Pariplay, the content aggregator and provider owned by Aspire Global, has announced a deal that will see it distribute its content through White Hat Gaming’s large operator network.
The content includes titles from Pariplay’s in-house studio Wizard Games as well as aggregated content. It will be distributed through Fusion, Pariplay’s platform that is home to more than 12,000 games from many of the industry’s top developers.
The Pariplay Fusion platform also offers a number of conversion and retention tools to help operators engage players and increase their entertainment.
White Hat Gaming is a leading iGaming platform provider. It delivers a full-service, secure, and scalable modular casino and sportsbook Player Account Management (PAM) solution with more than 3,000 games from 120 providers.
The content deal was reached at ExCeL London in April, and it encompasses White Hat Gaming’s non-US operator partnerships within core markets. The deal also includes the option to extend to other regulated markets around the world, such as the newly regulated Ontario market.
White Hat Gaming has a similar business style to Pariplay. It is agile, fast-moving, and expanding at a rapid rate in similar markets to us, with a strong core business in Europe and with similarly strong ambitions across regulated North America. To sign such a major deal at ICE London was a great moment for both parties, and we look forward to working closely with such a major content provider.
Michael Waterfield, VP of Commercial at White Hat Gaming, said that Pariplay’s content, together with its engagement tools, has proved extremely popular, and therefore, “it’s a boost to be able to enhance our platform by offering it to our operator partners.” He added, “We see this initial deal as being only the start of a long and fruitful partnership as both parties continue to make major inroads into regulated markets across the world.”
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