Pariplay Continues North American Expansion with PlayStar Partnership
PlayStar has announced a partnership with Aspire Global’s Pariplay, the iGaming content developer and aggregator, as it prepares to go live in New Jersey.
The partnership will give PlayStar access to games from Pariplay’s in-house development studio, Wizard Games, which includes popular titles such as Dragon of the North, Rumble Rhino Megaways, and Wild Buffalo.
PlayStar is busy preparing to launch in New Jersey, and signing partnerships such as this will help it achieve its stated goals of offering an unrivaled player experience through personalization, player engagement, engaging content, and excellent customer service. There are also plans to launch the brand in Michigan, West Virginia, and Indiana in the near future.
Pariplay has been targeting North America as a major growth area in recent times. The company has signed a number of important commercial deals in the region over the past year. Its fusion aggregation platform gives operators access to thousands of games from the industry’s top developers together with a collection of back-office conversion and retention tools.
We continue to look to add innovative and exciting partners to achieve our North American business goals, and we’re very pleased to partner with PlayStar. The company’s exciting approach to operations gives us the perfect chance to enjoy a successful partnership with a brand that has huge aspirations to carve a real niche within the biggest emerging market in the world.
Adam Noble, the Chief Business Development Officer at PlayStar, explained that the Fusion platform will ensure that they are providing players with a great deal of choice “that will be key for both acquisition and retention”. He added, “As we continue forging partnerships with some of the industry’s best known platforms, we are absolutely delighted that Pariplay will be with us from the beginning as we embark on this journey.”
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