Parimatch Pauses All Brand Campaigns with Chelsea
Cyprus-based iGaming software firm Parimatch Tech has announced its plans to suspend all joint marketing and brand campaigns with Chelsea due to the UK government’s sanctions on the club’s owner Roman Abramovich.
Earlier this month, the British authorities placed sanctions on a list of Russian businessmen and oligarchs due to their close ties to Vladimir Putin’s regime. Abramovich was on this list, and his premier league club, Chelsea, was part of the Russian billionaire’s assets affected by the sanctions.
This has led to the suspension of Abramovich on Chelsea’s board of directors and pressure on him to sell the club. Although the British government has taken charge of the club, technically, he is still the owner until a new buyer takes over.
Parimatch and Chelsea entered into their first partnership agreement in August last year. The deal was expected to last for three years and included the display of the betting brand’s logo on LED systems at Stamford Bridge. It also gave the company access to the team’s digital, social and logistical assets.
Due to the latest development, the international betting and gaming provider has suspended some of the agreement terms.
However, Parimatch is not totally ending its sponsorship arrangement with the club. Instead, it will now use the club’s LED signage to promote its humanitarian and volunteering efforts in Ukraine instead of its brand logo.
After considering the situation, we have decided to pause all joint marketing and brand campaigns with the club featuring the Parimatch logo and brand. Together with our licensed partner in Great Britain, we have agreed to use the LED display systems at Stamford Bridge exclusively for the promotion of our volunteering and donation activities to help Ukraine, which Chelsea FC are supportive of.
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